Lacoste Pre-Fall Collection 2013

 

Felipe Oliveira Baptista one of the well-known people in International Fashion Industry reflected no interest in Lacoste's Pre-Fall Collection. He called it "Market-driven," but however instead of that starkly commercial context, he still managed to pull off something with enough potential to satisfy the odd creative urge. 


Lacoste is a pretty defined formula that includes Classic Sportswear, Classic Color Palette, Classic Patterns…and striped all over. Baptista tremble it up when he broke the stripe and exploded it into color blocks. He turned argyle abstract and there was a feel for sporty seventies Americana in a Denim Shirtdress, in Skinny knits, and in old faithful like red, white, and blue. 


Baptista also talked about "morphing"—in the way that a navy cocktail dress was crafted with a sweatshirt's flat-locking, or sweatpants came in wool rather than jersey, or a biker jacket had a double layer of zipping. "Commercial" may have been the end, but "cool" was the means to that end. 


Have a Bright look at Lacoste Pre-Fall Collection 2013 if you need a helping-hand to rank you higher in the Fashion Zone.